Ferron was born and raised in Northern Wisconsin. Growing up surrounded by trees inspired a degree in Forestry from the University of Minnesota. He is also a Certified Arborist. His passion for trees runs deep in all that he does, both personally and professionally.

For the past 10 years he has been involved with seasonal evergreen sales. He and his family have planted over 3,000 evergreens and growing. Delivering evergreen boughs has become something of a family tradition and everyone looks forward to the season.